Asya and Ivana, two young art graduates from Sofia, Bulgaria, started the organisation in November 2017. They are passionate about social media, marketing, art, society and sharing. Motivated by their dream to connect artists and help the artistic community in Bulgaria, they started ''Urbanites''. They were mainly inspired by Sofia youth culture and its unique social climate. The urban dictionary definition of ''urbanites'' is:
''Urbanites are both a subculture and a contemporary lifestyle. They have 6 key characteristics: Time-poor, city-proud, media-literate, brand-centric, trend-sensitive and culturally-aware. ''
The girls have organised 3 large-scale group exhibitions in the centre of Sofia since they founded Urbanites, attended by over 300 people each time. Each exhibition was focused on promoting the work of a group of young Bulgarian creatives, (mainly visual artists but also musicians) and in the last year more than 20 different artists have taken part and gained recognition following Urbanites events. Above all, Urbanites Sofia is a social platform, created by young people for young people. The organisation is always open to new ideas and love it when people approach them with different project proposals, always thirsty for new art. This is why their events are important – they create an opportunity for people to meet, get a perspective on what is currently being created by young people and hopefully help create future collaborations. They have also developed a good social media following and help artists gain recognition through their web platforms, too.